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Search Engine Optimisation

SEARCH ENGINE OPTIMISATION

If you already have a website or you want to give your new website the best possible start on search engines, we can help.

Using tried and tested techniques and following best practices, we can help your website climb the rankings with results you can gauge.

Our initial phase in month 1 will help form long term, realistic objectives for your SEO project helping you achieve your ambitions with measurable results.

  • 01 IDENTIFY KEYWORDS

    We'll help you identify a clear and achievable goal for your search engine rankings

  • 02 DEVISE STRATEGY

    By adopting the correct strategy for your SEO program, KN Media can help you save money and achieve expected results

  • 03 IMPLEMENT STRATEGY

    Via a selection of mediums including social media, your SEO strategy will be implemented and monitored.

  • 04 REACT & IMPROVE

    We follow the results of the chosen strategy and refine as required based on results

  • 05 LONG TERM SEO

    In our experience, many SEO campaigns are initially intensive followed by a less intensive SEO strategy to retain gains made.

What does Search Engine Optimisation involve?

SEO (search engine optimisation) strategies are based on many different influencing factors from site content and structure to external backlinks.

By developing a strategy that encompasses a broad range of mediums, we can help gain exposure for your company website across the web.

  • WEBSITE CONTENT

    • website content is the largest factor to consider with search engine optimisation
    • well tagged and well written websites will naturally rise up the rankings
    • relevant content will avoid visitor frustration and will be seen favourably by search engines

  • SOCIAL MEDIA

    • Social media is a fantastic way to reach audiences on different platforms.
    • By generating a following and leveraging strategically placed backlinks, your search engine placement will benefit.

  • DIRECTORY LISTINGS

    • Spread content to more clients and customers
    • Leverage well ranked website backlinks
    • Tap into relevant markets

  • GET THE MESSAGE

    • A consistent message reinforces a good ranking
    • If your customer can understand your company message, Google et al will too
    • Narrowing search terms
    • Focussed exposure based on your message

SEO Schedules

Each website is different and most websites have different requirements, one size does not fit all.

Generally research is needed to establish a ground zero for your campaign. This can take from 1 to 2 hours for most websites. During this phase competitors are identified and your SEO program is outlined for approval.

A typical small sized SEO campaign will run for 3 months, with a review determining action from that stage. A new strategy will be devised with the aim of retaining or improving on the initial phase of SEO, whilst negating SEO activity from competitor websites.